Tetley and Tata Trusts Launch $1 Million Partnership with Smile Train

Smile Train pic
Smile Train
Image: smiletrain.org

A litigation attorney focused on family law, Bryce Neier oversees a private practice in Fayetteville, North Carolina. In addition to his work as an attorney, Bryce Neier supports Smile Train, a charitable organization that provides corrective surgeries for children with cleft lips and palates.

In a recently released statement, Smile Train announced a partnership launched by Tetley and Tata Trusts that will provide $1 million for cleft repair surgeries. Tetley, a Tata Global Beverages brand, is marking the partnership with the Tetley Smile Challenge, a digital campaign that aims to raise awareness about Smile Train’s life-changing work.

The Tetley Smile Challenge uses facial recognition software to capture smiles as individuals watch humorous videos on the challenge’s website. While there, participants can donate to Smile Train and share the smiles they captured via social media.

Through the challenge, Tetley hopes to raise 1 million smiles to match the $1 million donation, which will provide corrective surgeries for 4,000 children around the globe. To participate in the Tetley Smile Challenge, visit SmileChallenge.Tetley.com.